Daniel of Arabica

jimseven | James Hoffmann’s coffee blog.

jimseven | James Hoffmann’s coffee blog

James Hoffman is my coffee industry hero of sorts. Mr. Hoffman has an iconoclast’s bent but with his even-handed approach to what can be divisive issues — and in the close-knit and sometimes provincial world of specialty coffee, what can’t be? — and his focus on objective reasoning and passion for quantitative research, he is consistently a breath of reasoned fresh air in a world of too many strongly held opinions.

Hoffman was the World Barista Champion in 2007 and he’s also the owner of Square Mile Coffee Roasters in London, UK.

Penned by Daniel, in Links on 29 September 2009 tagged Blogroll, Coffee, coffee roasters, heroes, information, James Hoffman, London, UK with no comments